The Harsh Truth About Running A Weight Loss Supplement Brand
Here's the truth.
Weight loss supplements are an incomplete solution.
It doesn't matter if your supplements are perfectly formulated, clinically backed, contain only clean ingredients, or are sourced from another galaxy…
Unless your customers are in a calorie deficit, then they won't lose weight.
Chances are, you already know this. Don't worry, I'm not here to give you a lesson in thermodynamics.
What's way more interesting is the result of this fact.
If your customers don't lose weight, why would they keep buying your supplements?
Drumroll please!
…the answer is… they won't.
This is why most weight loss supplement brands we speak with are struggling to get their repeat purchase rate above 45% and customer LTV above $1,000.
They don't have a product quality problem. They have a business model problem.
Ultimately, their customers control the effectiveness of their product.
Many supplement brand owners have realized this, they've brainstormed how they could solve this problem, and they've figured it out:
The supplement customers who decide to buy coaching will actually lose the weight and become loyal supplement buyers for a very long time.
They also come to realize that they can charge $1,000 to $5,000 for this coaching and make a lot of money in the process.
So they start planning.
SMACK!
Reality slaps them across the face as they come to realize…
Upselling even just 3% of their new customers into a high ticket coaching program will require them to build a 150 person sales team and 100 person coaching team.
They don't have the resources or relevant experience to pull this off. So even though they know it's a great idea, they never get around to it.
If this sounds familiar then I have an interesting offer for you:
We can run your sales funnels, sales team, and coaching team, all fully done-for-you and fully whitelabelled under your brand.
This means you can implement this high ticket coaching upsell without all the headaches that come with running a highly complex 250 person coaching operation.
And oh boy have we done this before!
We've scaled our client Sculpt Nation, a weight loss supplement brand, to $8M per month in high ticket weight loss coaching sales.
And their customers are finally able to achieve their lifelong weight loss goals! As their founder says: "High ticket coaching is what gets our clients the best results."
More money and more impact! Win win!
If you want us to run your coaching operation done-for-you then send our head of partnerships Hector an email at hector.johnsson@1callclosers.com and we'll chat!
Get after it!
Richard