Weight Loss App Companies, This Will Skyrocket Your LTV

Every weight loss app company that's trying to scale ad spend hits the same wall.

They're doing all the "right stuff":

Testing hundreds (or even thousands) of new creatives every month
Cycling compelling offers
Split testing funnel variations
Sending perfect email sequences

Yet their CAC still goes up, payback period stretches, and net profit barely moves.

We regularly speak with all the biggest weight loss and fitness app companies, including Sweat, BetterMe, Reverse Health, V Shred, Simple, and more.

These are companies doing 1,000 to 10,000 new low ticket buyers per day.

And they all face this problem.

Some of them (unfortunately) stay stuck in a cycle of doing the "right stuff" month after month. And no wonder that 3, 6, 12 months later they've only experienced average growth.

However, some of them (fortunately) see the bigger opportunity.

Either through strategic analysis of their current model, or because we pointed it out to them.

And the bigger opportunity is this:

They're not getting thousands of buyers every single day.

They're getting thousands of high intent, problem aware leads every single day.

And if they can build the infrastructure to offer these leads a higher touch, higher priced weight loss coaching program then they can skyrocket their LTV.

Most low ticket leads will pass on this offer and keep using your app as usual.

And that's fine.

The math explains why.

For sake of example let's assume two metrics: firstly, you're getting 1,000 new buyers per day. Secondly, you're able to achieve a 3% low ticket to high ticket upsell rate. This isn't easy, but it's what we now consistently achieve after $325M of weight loss coaching sales.

1,000 × 3% upsell rate × $2,500 AOV × 30 days = $2,250,000/month of additional revenue

Like I mentioned, it's fine that most people pass on this offer.

You still generate an additional $27,000,000 per year of revenue, and your LTV skyrockets.

And these big numbers aren't theory.

We've generated up to $8,000,000 per month in high ticket weight loss coaching sales for a single client.

So if you run a weight loss or fitness app company and the idea of a huge LTV unlock sounds better than a hot cup of coffee on a cold, crisp morning…

Then we'd love to chat and explain in more detail how this model works.

Send me an email at hector.johnsson@1callclosers.com and we'll set up a discovery call with your head of growth, myself, and our CEO Richard.

Let's chat!