DTC Weight Loss Brands, Here's Why Your Revenue Has Plateaued

You keep trying to pull the same growth levers:

Testing more creatives
Split testing your landing page and/or quiz funnel again
New offers, cross sells, and email flows
Trying to make your current product better

You manage to reduce CAC a few dollars here, and increase LTV a few dollars there.

But at the end of the year you don't achieve the 30–50% revenue growth that you, your team, and your board were hoping for.

On a daily basis I speak to DTC weight loss brands doing 300–5,000 buyers per day, both existing clients and potential partners.

And I consistently see the following:

They only achieve that 30–50% revenue growth once they adapt from being purely a paid media and product company, to also being a sales and service company.

Direct sales teams allow you to charge more. Personalised services means you can easily justify this price.

And when it comes to your DTC weight loss brand, whether you're selling fitness apps or weight loss supplements, that means selling high ticket 1-on-1 weight loss coaching.

The math proves this is the right move:

We consistently achieve a 2–4% upsell rate within the women's weight loss niche.

50,000 monthly buyers × 2–4% upsell rate × $2,500 AOV = $3,750,000/month

And the best part? You've already paid to acquire these customers, so the majority of this revenue goes straight to the bottom line.

Many DTC weight loss brands have considered introducing an upsell like this, but they never pull the trigger.

Why?

Because it's like an airline company deciding to open an airport. In other words, you're starting a completely new and different business.

Most brands pronounce this as too difficult and simply ignore this huge potential revenue unlock.

What a shame.

So here's my pitch. If you own or run a DTC weight loss brand and have hit this inevitable CAC and LTV ceiling, let us bolt onto your company and be your sales and service department.

We'll run the high ticket funnels, sales team, and coaching team. All fully done for you, and fully whitelabelled under your brand.

This is how we've generated our clients $325M in sales.

If you're interested, send our head of partnerships an email at hector.johnsson@1callclosers.com and we'll set up a call to chat.