The Upsell Every Weight Loss App Company Needs
Every weight loss app company does the same thing.
They…
- Tailor their quiz funnel messaging
- Run pricing experiments
- Optimize their subscription experience
- Test, optimize, and launch automated upsells
All in an attempt to increase LTV.
And it works.
It's got them to $30M, $50M, maybe even $100M per year.
HOWEVER…
…and this is a very big and expensive however.
They then start to realise that it won't take them to the next level. Their experiments stop producing big improvements. New versions aren't beating the control. Their growth slows.
We speak with all the big weight loss app companies…
Reverse Health, Simple, V Shred, BetterMe, WellTech, Sweat…
Here's what we've found actually takes them to the next level:
Yes, it is possible for them to scale further by just producing more AI-driven creatives, improving their web funnels, and doing all the other optimizations I mentioned earlier.
But it will be small and slow growth. I don't know about you, but we think that sucks.
We think that they should also upsell their users that need to lose 30-100+ lb into a much higher priced, premium, 1-1 coaching program.
And in the process increase their LTV by 50% or more.
If you're the CEO, CMO, VP of Marketing, or Head of Growth at a weight loss app company, you may think this increase sounds too good to be true.
Well, what if I told you we've already helped your competitor, V Shred, achieve exactly this.
We've been upselling $3M-$8M per month of backend coaching for them. Not just for a few months. Every single month since 2023.
Here's how the upsell actually works and the math behind it:
Firstly, who is this upsell for?
It's not for the users who are 10-20 lb overweight.
Instead, it's for the users that have been 30-100+ lbs overweight for years, have failed to lose it, and know if they don't figure it out then they may face serious health consequences.
Their pain and urgency is much greater and they're therefore open to spending $1,500 to $5,000 on a more effective coaching solution.
Secondly, how are we able to charge $1,500 to $5,000?
A. Personalized sales process:
We sell the coaching program over a 30-60 minute consultation call. On this call we identify:
- Their current painful situation
- Their weight loss goal and desired state
- Why achieving this weight loss goal is so important to them
- What happens if they don't make a change
And then we position the program as the vehicle that will take them from their current situation to their desired state.
We're no longer selling them an app, we're selling them the ability to live long enough to see their grandkids, or whatever their deep rooted motivation is.
And to them, that's worth far more than $2,500.
Value exceeds price, and so they buy.
B. Higher effectiveness:
The only reason people don't lose weight is because they don't do what's necessary to consistently maintain a calorie deficit.
In other words, they rarely need more information, they need accountability.
Within the program, they get unlimited access to their own personal weight loss coach.
A real human that becomes their friend, that truly cares about them, that checks in on them, that gives them emotional support, that they can call at 10pm when craving that tub of ice cream.
Not just an AI coach that they can ask for advice.
This produces far better results. Users understand this and are therefore willing to pay more.
Thirdly, what are the economics?
We consistently achieve a 3% upsell rate and $2,500 AOV.
Let's say you're getting 50,000 new users per month:
And yes, we can operate at this scale. We've been doing it for years for V Shred.
If this opportunity sounds interesting, here's our pitch:
We can run your entire coaching operation fully done-for-you. This includes building the high ticket funnels, running the sales team, and delivering the 1-1 coaching.
Send an email to our Head of Partnerships, Hector, and he can answer any questions you may have and set up a time for us to speak further: hector.johnsson@1callclosers.com
Hope this was a valuable read
Get after it!
Richard